While Prince Harry appeared in London's Court of Appeal for a high-profile legal dispute, Meghan Markle generated waves of her own with the launch of her new podcast series, Confessions of a Female Founder.
The Duke of Sussex, 43, premiered the first episode on the same day that her husband continued his court battle over the loss of state-funded protection in the UK.
In the premiere, Meghan chatted with Bumble CEO Whitney Wolfe Herd, 35, on female business and leadership.
The date of the podcast's publication has aroused conjecture, with some royal observers speculating that it was carefully timed.
Royal author Robert Jobson chimed in, telling The Sun that the Sussexes are well aware of media trends.
'They understand how the news cycle works,' he explained. 'Whether it was intentional or not, the overlap ensured maximum attention for both Meghan's new endeavor and Harry's legal fight.
Harry, 40, came in the Royal Courts of Justice only hours after the podcast went public. During the hearing, he continued to contest a prior judgment that denied him automatic police protection during travels to the UK, claiming he had been treated unjustly.