Experts believe Prince Harry and Meghan Markle have encountered some major bumps with their relationship
Edward Coram James, a public relations specialist, made this observation when examining the couple's current media trajectory.
For those who are unaware, the Duchess has been busy with release after release over the last year. From her collaborative humanitarian efforts with Prince Harry to the Netflix series With Love, Meghan, the lifestyle brand As Ever, and Confessions of a Female Founder, among others.
In light of all of this, Mr James stated in an interview with Express: "That's where, in my opinion, Meghan and Harry hit turbulence."
because "they've stepped away from royal duties but still carry the royal shine (and the scrutiny)."
Thus, "they're not fully celebrities, not quite royals anymore, and that middle ground is messy." Especially given that the couple is currently "trying to balance being both celebrities and royals, and it's a tricky situation."
Mr James saw one component that hinted to their apprehension: "their big move to Hollywood was meant to be a fresh start, a clean break from the royal spotlight." However, the fact that they continue to use the HRH title in their private life suggests that they may not be ready to entirely shed their royal image just yet.
And "Royal Public Relations is about tradition. It is about calm dignity and a spirit of service that transcends ego. "The Royals do not need to go viral."
But when it comes to celebrity PR, it's "a different beast," he admits.
"It's based on visibility, charisma, and emotional connection. Mr James said, "You're not just selling a message; you're selling yourself over and over.