The Google Pixel 10 makes its first appearance in the wild during an advertisement shoot

 

We know that the Google Pixel 10 will be released in the second part of the year, much as the Pixel 9 series. Leaks have shown a few probable camera upgrades (and non-changes) for the forthcoming flagship, but unauthorized renderings from many months ago predicted no major design changes. We now have our first real-world look at the Pixel 10, courtesy of a photographer on a walk.

According to Mark Teasdale, a crew of more than 20 individuals was shooting a commercial for the Pixel 10 series on a beach in Vancouver, Canada. Based on the close-up photographs Teasdale obtained, this is most likely the Pixel 10 Pro or Pro XL in Obsidian, which looks quite similar to the Pixel 9 Pro.

Teasdale also received views of a storyboard, which detailed how the commercial would run to some extent. The camera will be a major feature of this commercial, maybe supplemented with some AI wizardry. The phrase "Ask more of your phone" in one of these storyboard pictures hints that Google will rely largely on Gemini Live and other AI features that will be integrated into the forthcoming Pixel series.

Zooming down on one of the storyboards reveals that at least some of the commercial will focus on the Add Me function, which is now limited to the Pixel 9 series. It utilizes Google's artificial intelligence to stitch together a few photographs to ensure that everyone, including the photographer, is featured in the group photo.

We already have an idea of what the commercial will look like.

🎬 Just out for a walk…
stumbled onto a full-on commercial shoot for the Google Pixel 10 📱
They had a macro probe lens, a Panavision rig, and 20+ crew members…
to film someone holding a phone 😂
If the Pixel camera’s so good, why not just use it? 👀 #BTS #Vancouver pic.twitter.com/muDluZfK75

— Mark Teasdale ★ (@MarksGonePublic) May 23, 2025

Another perspective of the storyboard shows the Pixel 10 Pro's back panel, including the camera bar, as well as a quick glance of the smartphone's power button and volume rocker. Teasdale's photographs reveal nothing further, but this is possibly the most intricate Pixel 10 leak we've seen thus yet. What we see here is also consistent with the Pixel 10 renderings that appeared in March.

All indicators point to the Pixel 10 releasing in August with Android 16 and the all-new Tensor G5 processor. The latter represents a significant milestone for Google, as it joins forces with TSMC for the first time. Samsung produced older Tensor chipsets, notably the Tensor G4 used in the Pixel 9.