Microsoft introduces Copilot Shopping with native checkout capability in the app

 

Microsoft just announced Copilot Shopping, an in-app product discovery and purchase experience for consumers. The Redmond-based tech giant's new artificial intelligence (AI) function will be accessible on the Copilot app for mobile and web clients, and it may also be introduced to the desktop software (on AI PCs). This AI-powered e-commerce experience will include user ratings of items, price comparisons across several platforms, and the ability to monitor the lowest feasible pricing. Additionally, Copilot Shopping has native checkout functionality, allowing users to purchase things straight within the app.

Copilot Shopping Recommends Products to Users
In a post on X (previously known as Twitter), Microsoft Copilot's official handle described the new capability. Copilot Shopping follows the launch of comparable AI-powered shopping tools by Google in Search and OpenAI in ChatGPT. According to a TestingCatalog article, the corporation started testing the functionality last month.

Your shopping sidekick has arrived. 🛍️ Smarter finds, better deals, and tailored picks—all in one place. pic.twitter.com/r1CMaccZSH

— Microsoft Copilot (@Copilot) June 4, 2025

Copilot Shopping is intended to be an end-to-end shopping assistant that assists consumers from product discovery to checkout, according to the business, which announced it during its 50th anniversary event. It also provides price alerts, recommendations based on prompts and follow-up questions, and curates lists of possibilities that the user may find useful.

To use the functionality, customers may query the AI chatbot about a specific product or request recommendations. Users can also ask sophisticated questions such, "I've recently begun jogging as a passion. What accessories should I have? After submitting a question, Copilot will provide a list of items that may be of interest to the user. These are presented as interactive graphic cards.

Users will also see user reviews, pros and disadvantages, and a brief overview of the technical aspects and who may profit from the product. When a user selects a product that they like, Copilot will display numerous online retailers that offer it, along with the pricing. After picking the lowest priced option, one can go to checkout; but, if the price is not acceptable, they can start price tracking.

Microsoft's price monitoring feature displays the recent price range for a product. Users may set a preferred price using a horizontal slider, and Copilot will notify them when the product sells at that price. Buyers may now make payments and purchases directly from the app.