Prince Harry has 'gone too far' and has to be rebranded: Sussex has lost its brand. Prince Harry has been urged not to allow the actual meaning of his Sussex brand 'devolve too much'.
Pauline Maclaran, a professor of marketing at Royal Holloway, made this observation.
Her disclosures have been made to Express UK, and throughout the course of her interview, she cautioned of potential issues and claimed, "Harry has gone too far with his critiques of the Royal Family. He's clearly not acting quickly on this."
"The Sussex brand is becoming lost in all of this. "What exactly is the Sussex brand?"
"We know they are not authorised to use Sussex Royal longer so they established up the Archewell Foundation, including Archewell Productions and Archewell Audio. All of this is tied together by the agreements with Netflix and Spotify."
"But, inside all of this commotion and debate, all of the chatter is about the Sussexes, Harry, and, of course, the 'Spare,' which are all sorts of sub-brands flying around."
"There's no mention of Archewell, and it appears like Archewell is being utterly lost in all of this other things."