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Joe Jonas, a Jonas Brothers band member who has publicly claimed to being "chronically online," chose the world's oldest media to release his new single.
On Thursday, April 24, the Cake by the Ocean singer performed his brand-new single, Heart by Heart, in front of a live audience ahead of its global debut.
Heineken held an Off Socials event at Bleecker Street Bar in New York City, instructing fans and friends to keep the performance, as the name implies, off social media.
Jonas, who recorded a music video for the tune at the pub, told People that he was especially excited to play in front of an audience devoid of phones.
"It's been a while — actually, the last time I performed with no phones, I honestly couldn't tell you," said the musician.
"I'm to blame for becoming someone who only appears in death scrolls... This is a good reminder to simply be present with your friends and family. "You can turn off your phone for a few hours and hang out," he says of the event, while also discussing his addiction to his smartphone.
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